In the early 60th century on, Ralph Lauren in Manhattan, New York Design School Study. Shortly after graduation, he entered a design of a company selling neckties. In 1967, Ralph Lauren-oriented personal style for urban men, to classical and elegant sports polo (Polo) the name, set up a personal clothing brand "Polo Ralph Lauren (Polo Ralph Lauren)".
Ralph will be his customers, locked in a fashion-oriented, keen on high-grade apparel groups. Soon, he would occupy in the fashion industry a place. In 1970, Ralph Lauren was in the fashion industry enjoy the highest honor of "Gaudi" award, becoming the best in the world of men's designer.
Ralph's first batch of female-style fashion series published in 1971. His design demonstrates the United States Women women lively, independent and confident style. From the beginning in 1978, Ralph was involved in the field of children's clothing, first designed and manufactured boy clothing, beginning in 1981 after the female children's wear design. To the last century 80's, Ralph has been made in the overall success, setting off a number of fashion trends. In addition to outer garments, and its related accessories are also becoming more and more well designed and manufactured.
Products designed at Ralph, people everywhere can sniff out the beginning of the century the United States and Britain on the lives of Taste society. His design inspiration, mainly from the wilderness of the western United States, earlier baseball sports and old upper classes of society. Up in sales, selling the story of Ralph contexts are the top choices. All Ralph Lauren stores, advertising and product display are carefully designed so that people look, like the United States into the upper reaches of New England in a home study or living room. It is said that this New England style white elite draw, because fit the essence of the American class superiority, which suited the consumers desire to purchase potential.
To realize the perfect product, and Ralph asked suit, trousers, sportswear and matching necktie, belts, bags and other products are on display at the store location and reasonable. He did not want the counter to sell a tie, another counter selling shirt clothing, leaving him to give customers all the designers involved in the design carefully the overall impression. This display concept, greatly improving the taste of their products and customer appeal.
Ralph Another marketing innovation is that he pioneered in the female style shirt personalized logo on the increase - will be a symbol of the brand's "Polo" logo stitching at sleeve shirt. Although this is only a non-interesting details, but it was subsequently gradually become accepted apparel marketing innovation.
The earliest well-known brand around the world, such as France, Chanel, Dior, Saint Laurent, etc., and their expensive high-end apparel, consumer objects are usually upper-class society or Queen star. 70 since the last century, Ralph Lauren, Calvin Klein, Armani and other Italian brands, embarking on a completely different route apparel advanced French, their goal from the wealthy elite, steering city stylish middle class.
Because of a huge market for Ralph and others to reverse the people's concept of fashion designers, and that is: they do not use pen and paper, scale and scissors, can also create a staggering profits. Ralph Lauren is precisely because of such efforts, making him the idea to the American leisure around the globe.
Ralph will be elegant classical style into the design, simple and easy to ride the horse shirt became well-known classic. Today, Ralph Lauren has developed into a have a complete line of brands, including top-level subscript Purple Men, Women Black Label, Polo sport series a number of vice-ten brands. But Ralph Lauren is my emphasis: "I was not the sale of merchandise, it's performance is a way of life, an attitude!"
Ralph will be his customers, locked in a fashion-oriented, keen on high-grade apparel groups. Soon, he would occupy in the fashion industry a place. In 1970, Ralph Lauren was in the fashion industry enjoy the highest honor of "Gaudi" award, becoming the best in the world of men's designer.
Ralph's first batch of female-style fashion series published in 1971. His design demonstrates the United States Women women lively, independent and confident style. From the beginning in 1978, Ralph was involved in the field of children's clothing, first designed and manufactured boy clothing, beginning in 1981 after the female children's wear design. To the last century 80's, Ralph has been made in the overall success, setting off a number of fashion trends. In addition to outer garments, and its related accessories are also becoming more and more well designed and manufactured.
Products designed at Ralph, people everywhere can sniff out the beginning of the century the United States and Britain on the lives of Taste society. His design inspiration, mainly from the wilderness of the western United States, earlier baseball sports and old upper classes of society. Up in sales, selling the story of Ralph contexts are the top choices. All Ralph Lauren stores, advertising and product display are carefully designed so that people look, like the United States into the upper reaches of New England in a home study or living room. It is said that this New England style white elite draw, because fit the essence of the American class superiority, which suited the consumers desire to purchase potential.
To realize the perfect product, and Ralph asked suit, trousers, sportswear and matching necktie, belts, bags and other products are on display at the store location and reasonable. He did not want the counter to sell a tie, another counter selling shirt clothing, leaving him to give customers all the designers involved in the design carefully the overall impression. This display concept, greatly improving the taste of their products and customer appeal.
Ralph Another marketing innovation is that he pioneered in the female style shirt personalized logo on the increase - will be a symbol of the brand's "Polo" logo stitching at sleeve shirt. Although this is only a non-interesting details, but it was subsequently gradually become accepted apparel marketing innovation.
The earliest well-known brand around the world, such as France, Chanel, Dior, Saint Laurent, etc., and their expensive high-end apparel, consumer objects are usually upper-class society or Queen star. 70 since the last century, Ralph Lauren, Calvin Klein, Armani and other Italian brands, embarking on a completely different route apparel advanced French, their goal from the wealthy elite, steering city stylish middle class.
Because of a huge market for Ralph and others to reverse the people's concept of fashion designers, and that is: they do not use pen and paper, scale and scissors, can also create a staggering profits. Ralph Lauren is precisely because of such efforts, making him the idea to the American leisure around the globe.
Ralph will be elegant classical style into the design, simple and easy to ride the horse shirt became well-known classic. Today, Ralph Lauren has developed into a have a complete line of brands, including top-level subscript Purple Men, Women Black Label, Polo sport series a number of vice-ten brands. But Ralph Lauren is my emphasis: "I was not the sale of merchandise, it's performance is a way of life, an attitude!"
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